07 May You don’t have to be a doctor to save lives
The Health Services Union recently asked us how they could raise awareness of the impact of the State Government’s plan to privatise Health Services jobs.
Our solution was to put a human face to these jobs and highlight that every job in Health Care is crucial to saving lives.
We used quotes and photos of HSU members to bring to the fore the real victims of privatisation; the 50,000 highly specialised health care professionals that are instrumental to saving lives every day. Printed on mobile, large format out of home media, we strategically positioned these messages in key electoral areas in the lead-up to the NSW state election.