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The ‘Yes’ campaign’s first ad misses the mark and could be costly.

September 12, 2017/0/0/

Those in the ‘Yes’ camp for marriage equality need to start releasing more effective advertising if they want to convince the unsure and definitively win the campaign, explains Jamie Clift. If the ‘Yes’ marriage equality campaign manage to clutch defeat from the jaws of victory in the upcoming postal plebiscite, they may look back at […]

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8 things to help create audience-first content.

August 22, 2017/0/0/

Summit Media’s 20th anniversary summit, Summit Audience Aware, was held in Manila earlier this month. It brought together international experts to discuss audience-first content planning. I joined Ben Darr, founder of BrandTale from NYC, Nicco Tan of Genting Malaysia and Christine Ko of Summit Media, along with representatives from Unilever and Mindshare, Belo Cosmetics Company […]

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Four questions to ask when developing an influencer marketing campaign.

June 5, 2017/0/0/

Social influencers Annaliese Gann (left) and Grace Ireland (right) for our #doubledenimdare campaign for the International Transport Workers’ Federation.   Influencer marketing isn’t new, but with the rise of digital marketing, the game has definitely changed. It’s no longer just about sticking a famous face onto a campaign: it’s about working with personalities to engage […]

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How 3rdspace and ITF are stopping a real fashion crime

April 24, 2017/1/0/

Who can forget the iconic picture of Justin Timberlake and Britney Spears circa 2000, donning double denim like the bosses they are. Yep, we didn’t think so, a double denim disaster!   A staple in every man, woman and child’s wardrobe…when we (sometimes) squeeze into our jeans every day, do we really think about the […]

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We’ve moved!

November 10, 2015/0/0/

3rdspace has moved. That’s right, we have made the big move. The whole office was packed into boxes, picked up by real men (unlike the not so real men in the office) and we have moved out of level 4, 19a Boundary Street. We leave behind some great memories. Lots of creative passion, fun times, […]

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