Hybrid Everything – Secure Everywhere

Maximising enterprise and government leads.

Client

NEC and Cisco

SERVICES

B2B, Hero Films, White Paper, PR Campaign, Social posts

Brand
Purpose

Creating value by bringing the best of technology and people together.

Issue

Government and business IT leaders are trapped between conflicting priorities. Focus solely on security and staff can’t be productive by working from anywhere. Focus too much on access and you open the business up to a data breach. So, where do you spend your limited IT budget? We needed to demonstrate that, not only do NEC understand but, thanks to their partnership with Cisco, they have the tech to solve both halves of the issue.

Insight

NEC Subject Matter Expert interview revealed the complexity of choice is bamboozling clients. Everyone is claiming their tools are best where, the truth is, NEC and Cisco can offer a truly wide breadth of tech options and the expertise to tailor them. The ideal is a self-healing network where faults are found quickly and corrected without delay.

Content
Mission
& Solution

Every time a staff member uses a device, it’s a risk. Mobiles. Laptops. Desktops. The device is the problem. Which is why, to demonstrate this ever-present danger, we filmed all our content on a mobile. We see from the POV of an IT leader. What staff see innocent, our IT leader knows is dangerous – she even catches herself taking a risk. The answer is finding how to deliver ‘Hybrid everything. Secure everywhere. For everyone.’ The awareness film was supported by a range of deep dive content.

Output

  • Wrote, shot, edited and produced 60sec, 30sec and 15sec films in house.
  • Produced 2x White papers – 1x version each for Government and Business
  • Partnered with 2x IT trade publications – with articles, MRECs and page takeovers
  • Developed LinkedIn social campaign to drive downloads, video views and web visits.

Impact

From brief to live, 3rdspace delivered this campaign is just 3-weeks.

B2C, Content Series, Film Led

NRMA

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PROJECTS
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