Rebalancing the sustainability equation

How to generate high value leads

Client

Aurecon

SERVICES

B2C, Hero Film, Purpose led

Brand
Purpose

Bringing ideas to life, to imagine and co-create with our clients a better future for people and the planet.

Issue

Today’s business leaders are facing conflicting priorities. Sustaining the organisation? Or hitting sustainable targets? Which assets get attention? In which order? Complexity is everywhere. Rather than taking the wrong path, leaders can get stuck doing nothing – which is even worse. So, we needed to demonstrate that Aurecon can help rebalance your organisation.

Insight

Partner interviews revealed the choice of digital tech solutions is swamping clients. They’re paralysed by the scale and complexity of transformation required. Aurecon delves deep into the technical side of assets to understand the engineering components. That’s the key to sustaining capital and decarbonising.

Content
Mission
& Solution

To recruit high-value C-Suite leads we demonstrated the depth of Aurecon’s understanding of balance. Building on the success of our ‘Dear World’ Campaign, we re-introduced C-Suites to Tilly – our 10yo world observer. This time we meet Tilly as she peeks in on a gymnast, training on a balance beam. We quickly realise how keeping your balance can be intimidating and dangerous. However, with a little expert help, the results can be spectacular. Even inspiring Tilly herself.

Output

Created and produced in house long form and short form films, statics and experiential

  • A content led campaign for digital, social, Ooh and  business events
  • Supported by an internal launch campaign to motivate and inform Aurecon staff.

Impact

In the first few weeks of the campaign we have smashed all metrics
Average full completion rate on LinkedIn for the 90 second video is delivering at 3 times the global benchmark on LinkedIn

Cost per view of less than 3 cents on linkedin

YouTube completed views of 65%

Over 6,000 clicks to the website per week.

B2C, Content Series, Film Led

NRMA

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PROJECTS
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