Today’s business leaders are facing conﬂicting priorities. Sustaining the organisation? Or hitting sustainable targets? Which assets get attention? In which order? Complexity is everywhere. Rather than taking the wrong path, leaders can get stuck doing nothing – which is even worse. So, we needed to demonstrate that Aurecon can help rebalance your organisation.
Partner interviews revealed the choice of digital tech solutions is swamping clients. They’re paralysed by the scale and complexity of transformation required. Aurecon delves deep into the technical side of assets to understand the engineering components. That’s the key to sustaining capital and decarbonising.
To recruit high-value C-Suite leads we demonstrated the depth of Aurecon’s understanding of balance. Building on the success of our ‘Dear World’ Campaign, we re-introduced C-Suites to Tilly – our 10yo world observer. This time we meet Tilly as she peeks in on a gymnast, training on a balance beam. We quickly realise how keeping your balance can be intimidating and dangerous. However, with a little expert help, the results can be spectacular. Even inspiring Tilly herself.
Created and produced in house long form and short form films, statics and experiential
In the first few weeks of the campaign we have smashed all metrics
Average full completion rate on LinkedIn for the 90 second video is delivering at 3 times the global benchmark on LinkedIn
Cost per view of less than 3 cents on linkedin
YouTube completed views of 65%
Over 6,000 clicks to the website per week.