THE NRMA - 3rdspace
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NRMA ‘BLACK RAYS OF THE SUN’

 

ISSUE

 

The NRMA is well known for its roadside assistance work. Less is known about the good deeds the NRMA and its army of patrolman do to assist Australian farmers during their most challenging times.

 

INSIGHT

 

When Aussie farmers need support most, the NRMA is there to lend a hand. Above and beyond the call of duty, NRMA patrolmen donate their time to help drought-affected farmers keep moving.

 

IDEA

 

Tell the authentic story of real, drought-affected farmers from Lightning Ridge through the poetry of a single farmer’s depression and how NRMA helped his recovery.

 

ACTION

 

Views: 706,000

Engagement: 3,630 likes, shares, comments

CTR: 1.27%

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“From NRMA members to the CEO and board, NRMA could not have delivered this significant result without 3rdspace’s passion, expertise and attention to detail.”

Matt Siddons, NRMA Head of Brand